Like all ‘regular investors’, the IPO price ($24/share) was not something I was able to obtain. I was able to get shares at $29.50 shortly after it started trading freely on the NASDAQ.
I bought GoPro because I kept coming back to one thing “they might be the Apple (AAPL) of sports cameras” or whatever you might call that niche. I myself own a GoPro, but am somewhat embarrassed to admit it has not been used. At about $300 a piece they are not cheap, but also very affordable for what they are. Reminds me a bit of Apple iPhones, not cheap, but a decent price for what they are. GoPro sells a ton of accessories; mounts, waterproof cases, harnesses, floats, etc… Apple sells a ton of accessories…
Ok, antidotal at best so far, right?
Why do people like myself, and many of my friends go and get a GoPro? Hell, I have not even used mine yet.
The GoPro captures the same “it factor” that Apple captured, first with the iPod, then with the iPhone. Apple has milked that “it factor” for the past 2 to 3 years while the iPhone has been the inferior product on the market. It is only now that people are starting to consider leaving the iPhone for more powerful, larger, faster, generally “better” phones… Bring this back around to GoPro…
I think GoPro can milk this “it factor” for a while to come. They are the #1 action sports camera by miles, most people can’t even name a competitor product. Sure Sony, and others have products out there, but can you name them? I think GoPro can ride out a single product line, with accessories, for another few years without having to branch out too far from their core area.
As of the writing of this post the stock has opened up the first hour of trading +22% at $38.55
I've sold today for a ~36% gain. Too good to pass up on for less than 3 market days of holding the stock. I will continue to follow it closely.
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