Since the ETF was just launched in February, the market cap is very small. I chose to invest in DVYE rather than DEM, there is not a huge difference in the two, and recent charts show they move together closely. The Wisdom Tree fund (DEM) charges an 0.63% management fee, while the iShares fund (DVYE) charges 0.49%. Not a huge difference, but if this is a fund you plan to hold for the long-term this can add up.
Typically a smaller fund adds a fair amount of risk as they get everything up and running, as well as the risk of the fund not making it (or having the plug pulled). In this case I think iShares is committed to this fund, and I expect it will have substantial growth in net assets.
I chose this fund, and fund category, after looking at my US market dividend stocks and related funds. The growth in this area has been strong, and i wondered if these stocks and funds had all reached the end of their runs. This led me to look overseas at similar funds. Either fund should be a good play on both emerging markets, and the trend of growth in dividend stocks.

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